Television ads reach targeted audiences in an effort to sell consumers products. Creative, imaginative and engaging ads inspire, excite, convey information and generate brand loyalty. Ads personalize the relationship between a business and a consumer.

What makes an effective TV ad? The most effective TV commercials are created in such a way that the audience remembers not only the ad, but also the brand and the message behind the ad.

The trades are talking a lot about the rise of over-the-top (OTT), buzzing about streaming video on demand (SVOD), and salivating over the measurement possibilities from connected TVs. For the most part, however, they don’t have much to say on the topic of linear TV—except to note the increasing signs of its slow, painful decline. But these headlines often don’t line up with reality. In fact, the total TV ad spend in the US is actually increasing, and DFW Ad Consultants, along with the vast majority of the marketing companies nationwide, expect that to continue through at least 2021.

So why isn’t TV as an industry speaking up for itself in the face of bad press and easily disprovable statements? We’re not sure, but to help the cause, we created an infographic to set the record straight on five common myths about the state of television.

At DFW AD Consultants, we’re proud to be able to help our clients develop winning marketing strategies across any platform. Contact us today to discover how we can take your advertising to the next level.